"With Muovi-Heljanko's plastic packaging we can offer our customers products that are completely free from food additives."
Meira renewed its range of ketchups, mustards and salad dressings in the spring 2014. Muovi-Heljanko was chosen as their partner in this extensive product renewal, and produced plastic packaging that was customised especially for Meira. The new plastic bottle design has been well received on the consumer market. With this renewal we are a strong challenger in the very competitive ketchup- and sauce segment, says Annika Porr, Product development manager at Meira.
Meira has long been a market leader in the segment of dry spices. Now we wanted to improve our position in the sauce segment and add sales by renewing both the packages and the recipes. A market survey made clear that the old plastic bottles no longer worked on the markets, nor did they reflect the Meira brand. It was time for a complete product renewal.
– We were looking for a partner that could offer us a package material that was able to preserve the foodstuff better than before - without food additives. This would allow us to create added value for our customers. Muovi-Heljanko is a forerunner in its business and we can fully rely on their visions and expertise, Porr explains.
The Product development manager says that the multi-layered PET raw material has far better qualities than the previously used multi-layer-material.
The plastic bottles produced by Muovi-Heljanko have been well received by the consumers and the grocery stores. The package, design and Finnish origin have been praised by the consumers, especially in the social media. The renewal has also been noticed by Meira's business partners, and the feedback has been good. The new packages have made a positive impact on sales and Meira has beaten their target.
– The new plastic bottles have lived up to our expectations. The reception at the grocery stores has been good and our new products have gained good visibility, Porr happily says.
As a Finnish manufacturer, Meira favours Finnish businesses when choosing a subcontractor.
– By using Finnish business partners we make a statement for Finnish labour. Our wish is that the consumer acknowledges this and chooses a domestic product over an equivalent imported product, says Porr, and adds that another advantage of a Finnish co-operation is the smooth communication. Porr explains that working with Muovi-Heljanko has been enjoyable. Muovi-Heljanko gets extra praise for their flexible and experienced service, and for the fact that one can always reach them.
– Muovi-Heljanko's reaction to changes is quick and professional - they have an amazing "we'll fix it"-attitude. We look forward to new, interesting projects together with Muovi-Heljanko in the future! promises Porr.